Tweeting tweaking and the happy horny skinny pill (1)

Heard about the happy horny skinny pill?  Tweeting on social media while tweaking my site has lead to some really entertaining moments over the last seven weeks.

It’s been a while since my first post of the New Year early on in February.

And in that time I have been pondering what I might share that might be of value regarding Twitter.

I’m now confident a how to post on Tweeting etc. is not in my or your best interest.

I expect you’re a fairly competent user of Google and all it offers in terms of finding step by step instructions on how to use Twitter.

So my thinking turned to what I have found the most entertaining and engaging in the Twitterverse.

There is much out there.

Some of it drole, some of it mundane and bloody boring.  Read toothpicks propping up your eyelids material.

One of the most entertaining links I have found in the last week came from @GuyKawasaki sharing some John Oliver humour on the state of the pharmaceutical industry,

Hence my happy horny skinny pill reference.

Click here to watch the rant.

As a state of the industry piece it’s more infotainment than fourth estate investigative reportage but there’s more than a grain of truth in Oliver’s humour.

In my opinion the gateway that is Twitter is awash with a glut of users pumping out material that is typically more right hook than jab to quote industry maven Gary Vaynerchuk aka #AskGaryVee.

And why not if the platform is so open to brands?

My answer is this, I wonder how real these brands are.

How genuine is their content?

More to the point how often do they create content that looks at the point of view of their intended audience rather than simply pumping out material like a shotgun.

That’s not marketing from my perspective, that’s showering your audience with lead and at the least, interrupting them.

So to really engage with and make connections what is the answer?

I think it’s about simply being yourself, expressing who and what you are about, especially your values.

It’s about painting a picture with words and images followed up by actions so the people you most want to connect with feel the passion and intensity of what you are about.

Without it you’ve got little or no show of making an impact nor being memorable in seas of mediocre content that grabs no one’s attention nor stirs any emotion.

Hot on Twitter and elsewhere is the US election.

By my reckoning the Sander’s campaign is the one inspiring the most passion.

It’s multi-dimensional, attracting attention from around the globe.

Unlike the GOP race aka the Republicans, this is a grass roots new deal like no other.

Most tellingly this campaign has people from all walks of life contributing and more than just financially.

It is telling the story about the Senator from Vermont who aspires to the Oval office.

What has really grabbed my attention is the fact it is not just coming from the Bernie Sanders camp but from outlier organisations.

These groups are sharing their experiences and what is inspiring them about this outsider in the Democratic nomination race.

And it is powerful.

The emotional journey is one you can employ in your work.

It sets a tone, it allows a deep and meaningful journey together to begin.

I have certainly been moved and impacted by the power of Bernie Sanders campaign.

You and I need more leaders like him that speak plainly and simply of the change required for a more humane and decent existence.

All else is rhetoric.

So what’s the most useful thing you can do on Twitter?

Move them.

Be succinct.

Show who you are and be of value.

I hope you find this useful.

If you need any pointers about using Twitter write to me for a list of resources including books, videos and my favourite online users of the platform.

I’d really appreciate it if you like share or comment on Tweeting tweaking and the happy horny skinny pill.

 

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