Do you need a how to book for social media? Then Jab, jab, jab, right hook by Gary Vaynerchuk is a perfect text to study from.
Gary Vaynerchuk is to digital strategy and marketing what David Ogilvy is for advertising.
What you need to know:
Both are all about the sale.
For anyone in online marketing and business strategy Gary Vaynerchuk’s most recent publication provides an easy to follow formula for successful social media marketing.
His premise is this, just like in boxing there is form that every fighter follows to best strategise for winning.
Jabs he says are the basis of lining up competitors for the knockout blow or right hook.
Not that you want to knock out your customers or clients. Rather you are lining them up using your valuable content and placing them into a position where they will be more likely to purchase when you ask for sales.
In this latest read, I enjoyed the fact that each example used to illustrate his points is analysed and critiqued for impact.
Vaynerchuk explains with clarity what works and why as well as what doesn’t and why not.
As he explains in much of his online content he is not clairvoyant.
Simply he’s out there in the marketplace listening and taking note of the changes and developments.
Then furiously implementing and adapting as required to keep abreast of the changes as they happen.
What sets this book Jab, jab, jab, right hook apart?
Detailed notes on each platform preface the case studies that are used to illustrate the Vaynermedia CEO’s point of view.
What I got from reading the book boils down to these key takeaways:
Create content that’s relevant and predicated on your audience’s needs.
So what? Think about what your end user likes and wants. Right hooking customers over and over will drive them away, in droves. The adage “catch flies with honey, not vinegar” illustrates my point.
Content is going micro in size and tailored, meaning don’t run the same stuff across every platform you’re signed up to and think about how to create impact visually with more than words.
And remember images are key to success in the growing mobile market
So what? Think about each platform and how to best fit with what is happening on it. Acting natively will also get you more organic reach than simply linking in.
Finally, it’s about the quality of your content and consistency.
So what? Take care to create images and copy that best reflect your brand and how you want to be perceived.
Fail to take note of what is happening and think only of yourself then prepare for epic failure.
Be notable and in the moment, able to use humour, help your end-user/audience, even clarify or educate them then you will enjoy the fruit of your sensitive labours: sales and referrals as well as advocacy.
Remember content is king but context is everything and you will be on your way to delivering many right hooks that pack much social media punch.
If you want to purchase Jab, jab, jab, right hook click here to buy. Note I will receive a small commission if you buy.
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