One World One Currency

Take the lead

Do you take the lead? And who are you? Do you know what you are about? Hopefully you have the answers to these questions or are in the process of seeking them. Without it you’ll be trying to spread yourself thin to be a man or woman for all seasons. Reality is, depth...
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Tweeting tweaking and the happy horny skinny pill

Heard about the happy horny skinny pill?  Tweeting on social media while tweaking my site has lead to some really entertaining moments over the last seven weeks. It’s been a while since my first post of the New Year early on in February. And in that time I have been...
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Tweeting & Making sense of Twitter

Here’s my take on Twitter and how it might help you build your brand equity and identity for business.

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6 simple tips for being willingly uncomfortable

Does being willingly uncomfortable sound right outside your comfort zone? I understand your dilemma. I too have been there, and I continue to find myself in uncomfortable situations. Situations that send out cold prickly sensations. Do you get a sick feeling when you...
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Storytelling

What do you need storytelling for? What does that have to do with developing an audience and building relationships? SO why storytelling you may be thinking and how does that relate to my target audience and building strong relationships with customers and clients....
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Getting to why

Are you struggling getting to why? By getting to why I mean do you have a purpose for why it is you do what you do. Perhaps you’ve lost momentum. Or you’ve fallen into a rut. And now you feel as though giving up makes more sense. A great place to start is to know why...
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Jonah Lomu

Jonah Lomu the youngest #AllBlack ever. Jonah Tali Lomu is the first great “individual brand” in professional rugby. News of his passing today is tragic. This is the kind of news that tells me to live life to the fullest, and never take anything for granted. In...
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Empathy

What is the new business black? Empathy Empathy is a buzzword in business now. Harvard Business Review has multiple articles available online discussing empathy. So what is empathy? It’s the ability to feel and understand emotions of others.  I call it people reading....
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Perfect time

The perfect time is a myth.  It doesn’t exist. Yet you wait, consume and think a bit longer waiting for the perfect time to start something new for yourself. If you trade your time for money and have no residual income then you are in a risky place. So why? Think of...
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All Blacks winding-up

The All Blacks will kick off at Twickenham 5 a.m. NZDT Sunday 1 November to begin their final 80 minutes. Winding up a six week long tournament. On the other side of the world in the UK it will be Halloween or All Hallows Eve. All Blacks winding-up to win?...
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Six questions for communication

Six questions for communication is a checklist for you to think on each time you create a message. Questions are levers for business.  Even when you don’t immediately have the answers. Maybe you are merely looking to provoke thinking on issues.  Or perhaps you want...
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What distracts?

So what distracts you from your big rocks? Small matters can be intensely distracting, if you let them. When you choose to start each day with trivial activities you won’t have time for important stuff. And in all probability procrastinate. So what are important...
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Appreciate this

   Are you able to appreciate this? 96 percent of dissatisfied customers will vote with their wallet rather than complain to you. Ouch. But wait there’s more. They will then likely tell nine or ten of their friends.  Who then tell their friends and so forth. I hope...
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Jab, jab, jab, right hook-A Review | vaynerchuk

Do you need a how to book for social media?  Then Jab, jab, jab, right hook by Gary Vaynerchuk is a perfect text to study from. Gary Vaynerchuk is to digital strategy and marketing what David Ogilvy is for advertising. What you need to know: Both are all about the...
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Social Media Success Secrets

Secrets to succeeding with Social Media for your niche Are you looking to understand return on investment for Social Media? Do you want to know how to build your brand and create increased awareness of your business? Are you thinking why should I use Social Media to...
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What’s your SEO goal?

“What’s your SEO goal?” is a prompt to get this on your radar. Read on for my summary of essential SEO knowledge. You and I have one main thing we want from SEO: #1 high quality traffic from search engines. Whenever you engage in an online search you are looking for a...
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Play big

Play big.  Start as you mean to go on. There’s a great quote that goes “Shoot for the moon. Even if you miss, you'll land among the stars.” This summarises the importance of aiming high and dreaming big. You need to go after your greatest desires and pursue your...
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Why it’s easier to focus on strengths

I say why it’s easier to focus on strengths and to forget being well rounded. Fixing personal faults could be the moving feast of the century. I mean when would it ever end?  Who gets to decide? And really what a waste of time. “What is the point being well rounded?”...
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What is the state of the blog?

What is the state of the blog?  And it's not a place, it's a journey. Blogging is everywhere.  We’re doing it.  It’s become ubiquitous.  If you disagree that’s fine. Pundits and commentators i.e. non practitioners would have you and I believe that blogging is a dying...
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Crush It!

I had to read Crush It! after The Thank you Economy because it had resonated so much with me. Now having read it from cover to cover I believe it’s about thinking for yourself, having a continuing process and growing in your approach to business that and never...
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Five easy ways to move forward

Get some simple and effective tools with Five easy ways to move forward to give your ambition some traction. Five easy ways to move forward is  about using tested methods to assist with taking action in business or in life.  Try out these simple tactics to make sure...
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Having a vision

How having a vision is as important as having a “why” for what you do. And how having a vision will drive you to achieve your goals and dreams fast.  Plus I show how to create a simple vision tool for you to use. SO you might be wondering what is the difference...
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Why Working harder vs. Working smarter is not an either or situation?

Working harder vs. Working smarter: Is this really an either or situation? From my perspective no.  And here’s why. For you to leave the daily grind of a 9-5 situation is going to require some significantly hard graft. Without any doubt. Make no mistake you will have...
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What do you think?

Why is "What do you think?" one of the most difficult questions to answer? In a PC gone mad world having a point of view one way or another is often viewed with contempt and derision. You might be wondering why like me.  Because “what do you think?” ought to be a...
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Your solution to creating online income with MOBE

Wondering how to offer your solution to creating online income with MOBE? In this post I talk about how I suggest offering the business to prospects.  However this approach could work in any affiliate marketing scenario. Starting with these questions: Do you think...
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Embracing change

In this post I discuss how your mindset and employing some simple strategies can make embracing change work for you. I’m a firm believer that attitude sets up how things happen for individuals and companies.  A prime example of which is the demise of Blockbuster in...
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Brand building in the value economy

Brand building in the value economy is understanding the importance of contribution and how we present this value and our offer. Well so what you might say? When you want to create an online business or even just a little extra income it’s important to know in advance...
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The Thank You Economy

The Thank You Economy by Gary Vaynerchuk - A Review Gary Vaynerchuk’s book The Thank You Economy has been on my reading list after some research turned up the title in a list of must reads for marketers. Despite being four years on since it's publication it remains...
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Spamming is not marketing

Read up on spam, how it's not marketing and how to work like a professional to get noticed in online business. At the moment I’m on a bit of a roll talking about “marketing spamming” and the people that produce it, spammers. So why is spamming not marketing? Some...
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Social media what not to do

Why social media what not to do? Social media what not to do is in response to some of the flat out weird and wacky connections I have made of late. To my disgust and disappointment I continue to encounter these people that think social media is some kind of...
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Execute or dream it

Are you wondering what I mean?  Execute or dream it are fairly explicit I think. I’m saying you need to take action now. Especially when you want something new to happen in life and replace what it is you're currently doing. When you require something revolutionary to...
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Tactics to build loyalty

Are you in need of  tactics to build loyalty for your brand? I like you have many things to think about in my online business. Fronting up to these and the many other considerations that make day to day running an online marketing business is a challenge. The...
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Easy social media authenticity

Do you want easy social media authenticity for marketing your online business? Read on for my suggestions and tips on how to do business online while marketing with social media. Being real online is a necessity and the only way anyone can judge whether they want to...
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Defining Your Target

Defining Your Target Audience   How are you defining your target audience? Who are the kind of people you want to become your avid fans? When you want to make money online or create business income from home the secret is to have an ideal. Your target audience is...
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Milking purple cows or building trust

Building trust to make money online and milking purple cows? If you are wondering about the purple cows it’s a reference to an influential talk given at a TED conference by Seth Godin. I think of it this way: to build trust and be successful we need to be remarkable....
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Pitch Perfect Content

Do you want to create Pitch Perfect content? Whatever you are creating, what is important? Being relevant and timely. You want to be getting the tone right and finding a method of creating that works for you. Getting the tone right When you are content creating it’s...
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Digital satisfaction

Can’t get no digital satisfaction? So what? You might be experiencing information overwhelm, or online overload. Want to get some digital satisfaction? Thinking of how to compensate for the lack of down time? Don’t! Take action. Switch off and simply disconnect. If...
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Choosing Web Hosting Providers

What to look for when choosing web hosting providers  SO you are at the point of selecting a web host.  How to find one you may ask? Finding the right fit for your website can seem like a tyre kicking exercise. If you are wondering what to look for when choosing web...
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Working with passion

What is working with passion? Doing what you love, it’s a recipe for success. Working with passion means you are in the zone. Without it you’ll be continuously marking time rather than making it count. Make the choice to be enterprising and passionately engaged with...
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Being choosy works

Can being choosy work for you? When I say be choosy I mean being niche specific. Trying to be a man or woman for all seasons is a recipe for disaster. Are you thinking how will I be successful narrowing down what I do for people? Then read on! Being choosy works...
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